The Gaming Giant Brings Onboard Apex Legends Developer to Rescue Troubled Hero Shooter Project Ethos

The renowned publisher has welcomed Ben Brinkman from the creators of Apex Legends to lead the studio crew at 31st Union, which is currently crafting the forthcoming over-the-shoulder action-packed title known as this innovative game.

Leadership Change Comes After Poor Response

The new appointee assumes the leadership position at the development studio following the exit of previous head the ex-Sledgehammer Games executive, who was reportedly let go due to Project Ethos' lackluster early showing last fall.

Recently, 2K president a key figure notified employees about this organizational change through an internal memo, which emphasized that playtesting had indicated the need for a distinct direction.

Ismailer expressed that the developers is now reimagining the project with a renewed focus, aiming to address community desires.

Trend of Strategic Acquisitions

The news echoes a similar step taken by 2K Games in the summer, when they hired an industry veteran from the Diablo team to work on the BioShock studio Cloud Chamber.

Below is the complete content from Ismailer's communication:

Team—

I know you all just wrapped up your gathering - I trust you’re as excited as I am with the good news. Last time I sent you all a update, I expressed the following: “I am confident in this team. You all are some of the most dedicated and innovative developers we have had the pleasure to collaborate with - and we’re excited for that collaboration to persist.”

Given your hard work and adaptability, particularly over the past twelve months, you consistently demonstrate that.

The gamer responses from last fall’s Project ETHOS playtest was informative. It validated the potential of a roguelike shooter but made clear we still had refinements needed. It uncovered the need for a clearer identity.

It has been motivating to see how far you’ve advanced. You took the input to mind and overhauled Project ETHOS with a refreshed vision - one that’s ready to fulfill its promise to our audience.

Our confidence in Project ETHOS strengthens every day. To boost the remarkable progress you’ve made, I am thrilled to welcome the new hire as the incoming Director of the team. Following some time of discussions, Ben comes aboard us on Monday, October 20.

His leadership and experience in the PVP shooter genre is vast, having spent the recent years creating and leading some of the most recognizable series in gaming, for example Call of Duty: Black Ops, and more recently, Apex Legends.

I invite you all in welcoming Ben next week. We are all eager to persist witnessing the progress of Project ETHOS in the months to ahead.

David

Background of the Incoming Leader

The appointee currently holds the role of senior developer and head of production at Respawn Entertainment for their flagship title. He previously was employed at major gaming companies in multiple production roles on the Call of Duty series, and, earlier in his career, had stints at 2K and Electronic Arts.

Game Details and Vision

The upcoming game was revealed in last year alongside a early access event. Initially, the developers portrayed the game as a "no-cost, 3rd-person action-packed experience and an exciting evolution on the category."

"Build your perfect run—or die trying—in this 3rd-person action shooter! Build your hero in live gameplay to match your preferred approach," the official summary explains. "Take on the opponents with new abilities, risks, and challenges that evolve every round. Will you withdraw carefully with your valuable rewards? Or aim high, gamble everything, and pray your group can earn top ranking? The decision is in your hands."

The game lacks an official launch window or consoles, but players can anticipate additional details as production progresses.

Michael Foley
Michael Foley

Marcus is an industrial energy specialist with over 15 years of experience in battery technology and sustainable power solutions.